In gold 9 silver 10 gold selling season is approaching, LED (light-emitting diode) television to become the focus of color television market. Just a few months, the domestic manufacturers have a LED television products by Hisense a rapid expansion into the Skyworth, Konka, Changhong, with the parties and several manufacturers, “the cheap + extensive product line” will enable LED TV market is well blowout type of growth, but at present LED TV upstream resources are relatively scarce, difficult to support a large number of LED TV shipments, the upstream resources, reserves will be the color TV manufacturers urgent need to resolve. This year in September, the unanimous choice of color TV manufacturers cut into the LED TV market. The ekon data show that in September 2008 to September this year, just a year’s time, LED TV astonishing pace of development. Brand in quantity, in September last year, the company has only to push LED TV Samsung, Sony, Hisense 3, and now has Sharp, LG, Konka, Skyworth, Changhong, with nearly 10 companies and other parties; in size segment , on the market last October before the only 70-inch LED TV this year, September has 26-inch, 32-inch, 37 inch, 42-inch, 47 inch, 55-inch products, in particular, is a 32-inch and 42-inch-to-market would greatly stimulate the market demand; in price, Samsung LED TV average from 2008 dropped to 24,885 yuan to 256,530 yuan, Sony from 87,231 yuan in 2008 fell to 46,795 yuan, Hisense from 13,828 yuan in 2008 fell to 10,309 yuan. Lot of heated discussions of the LED in the TV market, some companies, however, took a wait and see attitude, TCL, and Xiamen Overseas Chinese is one of the two. Xiamen Overseas Chinese side said: “Xiamen Overseas Chinese are capable of producing LED TV, though we do not have TVs in China’s LED market new products, but our products have been exported LED TVs in North America and Australia. ” Xoceco The reason for not introducing LED TV, the main There are two reasons: First, the cost is too high, the second is the market acceptance is not high. The current economic environment, consumers have affordable merchandise. In fact, this view is embodied in the more upstream panel makers alike. It is understood that the world no one specializing in the production LED panel production line, a lot of panel manufacturers to use a traditional LCD panel with LED panels interspersed production strategy. “For these two reasons, the current LED industry is still relatively scarce resources in the upper reaches of the upstream manufacturers is still relatively conservative ideas. ” At present, global production LED LCD panel makers are not many, mainly Sharp, Samsung, LGDisplay, AU Optronics and Chi Mei. Among these, the Sharp LED panel does not take-away, while Samsung, LGDisplay only a small amount of sales. In China, enterprises are mainly panel machine supplier Chi Mei, AU Optronics is also prepared in the leisurely manner. They announced that due to optimistic about the prospects for LED-backlit LCD TV, two LCD panel makers will begin volume production the second half of this year, LED-backlit TV panel. The backlight module manufacturers Coretronic only four models are being developed to support the 40-inch to 52-inch LED backlight LCD TV modules, from the fourth quarter of this year to ship. Tsinghua Tong Fang said that the first half of 2009, machine vendors are basically in short supply, but now has improved, the market is basically on the panel to meet the needs of various manufacturers.

According to market research DIGITIMESResearch observation, the first half of 2009 Samsung Electronics (Samsung) Side light type LED backlight LCDTV caused by hot, Japan and plants means that the second half of the 2009 launch of LED backlighting LCDTV new price will be toward more competitive White LED structural development. DIGITIMESResearch pointed out that the recent Japanese works, such as Sharp (Sharp), Sony (Sony), Toshiba (Toshiba) have published the second half of 2009 program listed LED backlight LCDTV, Samsung LEDTV evident by the low-cost, low-price strategy for effective influence, Japan plants developed LEDTV product specifications and the previous generation models showed significant difference. Sharp’s development of LED components for nearly 40 years old, ran the 2008 (inclusive) before the introduction of the LED backlighting LCDTV models was limited, and the positioning in the ultra-high-end products. However, in August 2009 listed on the LED backlight Sharp LCDTV point of view, its product development strategy has shifted significantly, a large number of import direct type white LED design, size, covering 32 ~ 52-inch, and the price higher than the Samsung Side light type LEDTV cheaper. However, the new LED backlight LCDTV Sharp does not control technology into the region, and the thickness and CCFL type LCDTV similar, can allow consumers to feel the product differentiation, product positioning for the existence of terror worries. Sony then released last month on September 7 model ZX5’s Side light type white LEDTV, backlight module structure and Samsung Side light type LEDTV the same, different is that Sony46-inch and 52 inch respectively, the thinnest at only 15. 8mm, 16. 6mm , while the Samsung LEDTV thickness of 29. 9mm. Sony ran in November of this two products will be available priced at 55 million yen (about 5,942 U. S. dollars), 65 million yen (about 7,023 U. S. dollars), higher than the Samsung is about the same size LEDTV times more than a plus SonyLED regardless of backlight LCDTV In the panel or LED backlight supply, more than from S-LCD (Sony joint venture with Samsung Electronics) and the Samsung LED, Samsung is now faced with LED backlight LEDTV tight supply problem, fear of SonyLED backlit LCD shipments caused by crowding. Another Japanese Toshiba LCDTV industry, in June 2009 since the launch of the new LED backlight LCDTV can be described as the making of their debut. The company LEDTV backlight module structure with the same Sharp are all using direct type white LED design, different in that there are equipped with regional control technology, in June, July 46-inch and 55-inch-market prices as high as 5,511 dollars, 6,613 dollars, However, LED backlighting LCDTV Toshiba to expand sales in just 2 to 3 months, also had to cut prices to adopt a positive action, a decline of up to 2,000 dollars. DIGITIMESResearch that from the above-mentioned Japanese plants introduced new LED-backlit LCDTV can see, more or less affected by the Samsung LEDTV, and a large number of a more affordable white LED as a backlight source, LED backlit Ran Japanese factories such as Samsung LCDTV product positioning it as a clear LEDTV , or whether the price for general consumer acceptance, the future of the Japanese plants in the LED backlight LCDTV market competition should focus on the direction of the time.