In gold 9 silver 10 gold selling season is approaching, LED (light-emitting diode) television to become the focus of color television market. Just a few months, the domestic manufacturers have a LED television products by Hisense a rapid expansion into the Skyworth, Konka, Changhong, with the parties and several manufacturers, “the cheap + extensive product line” will enable LED TV market is well blowout type of growth, but at present LED TV upstream resources are relatively scarce, difficult to support a large number of LED TV shipments, the upstream resources, reserves will be the color TV manufacturers urgent need to resolve. This year in September, the unanimous choice of color TV manufacturers cut into the LED TV market. The ekon data show that in September 2008 to September this year, just a year’s time, LED TV astonishing pace of development. Brand in quantity, in September last year, the company has only to push LED TV Samsung, Sony, Hisense 3, and now has Sharp, LG, Konka, Skyworth, Changhong, with nearly 10 companies and other parties; in size segment , on the market last October before the only 70-inch LED TV this year, September has 26-inch, 32-inch, 37 inch, 42-inch, 47 inch, 55-inch products, in particular, is a 32-inch and 42-inch-to-market would greatly stimulate the market demand; in price, Samsung LED TV average from 2008 dropped to 24,885 yuan to 256,530 yuan, Sony from 87,231 yuan in 2008 fell to 46,795 yuan, Hisense from 13,828 yuan in 2008 fell to 10,309 yuan. Lot of heated discussions of the LED in the TV market, some companies, however, took a wait and see attitude, TCL, and Xiamen Overseas Chinese is one of the two. Xiamen Overseas Chinese side said: “Xiamen Overseas Chinese are capable of producing LED TV, though we do not have TVs in China’s LED market new products, but our products have been exported LED TVs in North America and Australia. ” Xoceco The reason for not introducing LED TV, the main There are two reasons: First, the cost is too high, the second is the market acceptance is not high. The current economic environment, consumers have affordable merchandise. In fact, this view is embodied in the more upstream panel makers alike. It is understood that the world no one specializing in the production LED panel production line, a lot of panel manufacturers to use a traditional LCD panel with LED panels interspersed production strategy. “For these two reasons, the current LED industry is still relatively scarce resources in the upper reaches of the upstream manufacturers is still relatively conservative ideas. ” At present, global production LED LCD panel makers are not many, mainly Sharp, Samsung, LGDisplay, AU Optronics and Chi Mei. Among these, the Sharp LED panel does not take-away, while Samsung, LGDisplay only a small amount of sales. In China, enterprises are mainly panel machine supplier Chi Mei, AU Optronics is also prepared in the leisurely manner. They announced that due to optimistic about the prospects for LED-backlit LCD TV, two LCD panel makers will begin volume production the second half of this year, LED-backlit TV panel. The backlight module manufacturers Coretronic only four models are being developed to support the 40-inch to 52-inch LED backlight LCD TV modules, from the fourth quarter of this year to ship. Tsinghua Tong Fang said that the first half of 2009, machine vendors are basically in short supply, but now has improved, the market is basically on the panel to meet the needs of various manufacturers.

According to market research DIGITIMESResearch observation, the first half of 2009 Samsung Electronics (Samsung) Side light type LED backlight LCDTV caused by hot, Japan and plants means that the second half of the 2009 launch of LED backlighting LCDTV new price will be toward more competitive White LED structural development. DIGITIMESResearch pointed out that the recent Japanese works, such as Sharp (Sharp), Sony (Sony), Toshiba (Toshiba) have published the second half of 2009 program listed LED backlight LCDTV, Samsung LEDTV evident by the low-cost, low-price strategy for effective influence, Japan plants developed LEDTV product specifications and the previous generation models showed significant difference. Sharp’s development of LED components for nearly 40 years old, ran the 2008 (inclusive) before the introduction of the LED backlighting LCDTV models was limited, and the positioning in the ultra-high-end products. However, in August 2009 listed on the LED backlight Sharp LCDTV point of view, its product development strategy has shifted significantly, a large number of import direct type white LED design, size, covering 32 ~ 52-inch, and the price higher than the Samsung Side light type LEDTV cheaper. However, the new LED backlight LCDTV Sharp does not control technology into the region, and the thickness and CCFL type LCDTV similar, can allow consumers to feel the product differentiation, product positioning for the existence of terror worries. Sony then released last month on September 7 model ZX5’s Side light type white LEDTV, backlight module structure and Samsung Side light type LEDTV the same, different is that Sony46-inch and 52 inch respectively, the thinnest at only 15. 8mm, 16. 6mm , while the Samsung LEDTV thickness of 29. 9mm. Sony ran in November of this two products will be available priced at 55 million yen (about 5,942 U. S. dollars), 65 million yen (about 7,023 U. S. dollars), higher than the Samsung is about the same size LEDTV times more than a plus SonyLED regardless of backlight LCDTV In the panel or LED backlight supply, more than from S-LCD (Sony joint venture with Samsung Electronics) and the Samsung LED, Samsung is now faced with LED backlight LEDTV tight supply problem, fear of SonyLED backlit LCD shipments caused by crowding. Another Japanese Toshiba LCDTV industry, in June 2009 since the launch of the new LED backlight LCDTV can be described as the making of their debut. The company LEDTV backlight module structure with the same Sharp are all using direct type white LED design, different in that there are equipped with regional control technology, in June, July 46-inch and 55-inch-market prices as high as 5,511 dollars, 6,613 dollars, However, LED backlighting LCDTV Toshiba to expand sales in just 2 to 3 months, also had to cut prices to adopt a positive action, a decline of up to 2,000 dollars. DIGITIMESResearch that from the above-mentioned Japanese plants introduced new LED-backlit LCDTV can see, more or less affected by the Samsung LEDTV, and a large number of a more affordable white LED as a backlight source, LED backlit Ran Japanese factories such as Samsung LCDTV product positioning it as a clear LEDTV , or whether the price for general consumer acceptance, the future of the Japanese plants in the LED backlight LCDTV market competition should focus on the direction of the time.

The so-called LED-backlit LCD TVs, LCD TVs in the ordinary backlight LED light source added. Conventional backlights used in LCD TVs is a cold cathode fluorescent lamp, commonly, a household fluorescent lamp that is, only a very thin tube. This backlight generally difficult to achieve even television, so that the strength of the color television picture is different. The LED-backlit LCD TV with a lot of light-emitting diodes, so that would make the color TV picture looks more uniform and beautiful. LED-backlit LCD TV is a TV in the field of a high-end products. Listing of more than six months ago, quickly becoming the new darling of the field of television. National Day Golden Week this year, sales of home appliances battle, LED-backlit LCD TV business has also become the main public push products. LED LCD TV sales surge China Electronic Chamber of Commerce, the Office of Consumer Electronics Survey The latest survey data show: At present, consumer LED LCD TV products, attention, as much as 75%, ranked No. 1 consumer electronics list. It is understood that the market was first introduced by Samsung B series, LED backlit LCD TV, and then, Sharp, LG and other brands have also been introduced. In June of this year, Hisense, Skyworth, Konka and some domestic brands are also coming up soon. LED-backlit LCD TV, mostly in large-size, thin and light-based energy-saving products, 32-inch priced at 7,000 ~ 8,000 yuan, 55-inch price of 1. 7 million to 20,000 yuan. Suning Appliance Co. , Ltd Jinhua shop black Procurement Minister Xue Hong, told reporters in March of this year, LED-backlit LCD TV, Jinhua entered the market, rising sales volume, accounting for total sales of the TV for 10% to 15%, of which by 46 inches, priced at 16000 to 1. 7 million, the best-selling LED. National Day period, Suning Jinhua store TV sales compared to the same period last year of three times, including LED-backlit LCD TVs accounted for 15%. Three major advantages to promote sales LED-backlit LCD TV in the end have the kind of quality and charm, caused consumers to such a high degree of concern? Qingdao Hisense Electric Company Limited, Hangzhou, Jinhua sales branch manager, branch office operations Jun-country analysis that, LED-backlit LCD TV mainly embodies the following three major advantages. Energy-saving environmental protection. As a backlight LED, its power consumption than ordinary LCD TVs light source used in lower power consumption, and the brightness of conventional TV are generally fixed, and have maintained the same power consumption, LED-backlit LCD TV As the brightness of the screen’s brightness can take the initiative to adjust the brightness of different images have different energy consumption, more environmentally friendly energy. In addition, because there will be no rays generated LED light source is a green light. Thin fashion appearance. It is reported that more than 70% of consumer choice, LED-backlit LCD TV is that it looks fashionable thin and light. For example, LG’s new direct type LED LCD TV’s Department has only the thinnest 2. 48cm, while the conventional LCD TV that it is technically difficult to cross, it is difficult to achieve such ultra-thin design. Enhance the quality revolution. This is the LED-backlit LCD TV and the biggest difference between the traditional LCD TVs of the Department. As the LED-backlit LCD TV uses a unique backlight technology, the proliferation of light through certain to evenly illuminate the painted image of a transparent film, thus transmitting a bright picture.