In gold 9 silver 10 gold selling season is approaching, LED (light-emitting diode) television to become the focus of color television market. Just a few months, the domestic manufacturers have a LED television products by Hisense a rapid expansion into the Skyworth, Konka, Changhong, with the parties and several manufacturers, “the cheap + extensive product line” will enable LED TV market is well blowout type of growth, but at present LED TV upstream resources are relatively scarce, difficult to support a large number of LED TV shipments, the upstream resources, reserves will be the color TV manufacturers urgent need to resolve. This year in September, the unanimous choice of color TV manufacturers cut into the LED TV market. The ekon data show that in September 2008 to September this year, just a year’s time, LED TV astonishing pace of development. Brand in quantity, in September last year, the company has only to push LED TV Samsung, Sony, Hisense 3, and now has Sharp, LG, Konka, Skyworth, Changhong, with nearly 10 companies and other parties; in size segment , on the market last October before the only 70-inch LED TV this year, September has 26-inch, 32-inch, 37 inch, 42-inch, 47 inch, 55-inch products, in particular, is a 32-inch and 42-inch-to-market would greatly stimulate the market demand; in price, Samsung LED TV average from 2008 dropped to 24,885 yuan to 256,530 yuan, Sony from 87,231 yuan in 2008 fell to 46,795 yuan, Hisense from 13,828 yuan in 2008 fell to 10,309 yuan. Lot of heated discussions of the LED in the TV market, some companies, however, took a wait and see attitude, TCL, and Xiamen Overseas Chinese is one of the two. Xiamen Overseas Chinese side said: “Xiamen Overseas Chinese are capable of producing LED TV, though we do not have TVs in China’s LED market new products, but our products have been exported LED TVs in North America and Australia. ” Xoceco The reason for not introducing LED TV, the main There are two reasons: First, the cost is too high, the second is the market acceptance is not high. The current economic environment, consumers have affordable merchandise. In fact, this view is embodied in the more upstream panel makers alike. It is understood that the world no one specializing in the production LED panel production line, a lot of panel manufacturers to use a traditional LCD panel with LED panels interspersed production strategy. “For these two reasons, the current LED industry is still relatively scarce resources in the upper reaches of the upstream manufacturers is still relatively conservative ideas. ” At present, global production LED LCD panel makers are not many, mainly Sharp, Samsung, LGDisplay, AU Optronics and Chi Mei. Among these, the Sharp LED panel does not take-away, while Samsung, LGDisplay only a small amount of sales. In China, enterprises are mainly panel machine supplier Chi Mei, AU Optronics is also prepared in the leisurely manner. They announced that due to optimistic about the prospects for LED-backlit LCD TV, two LCD panel makers will begin volume production the second half of this year, LED-backlit TV panel. The backlight module manufacturers Coretronic only four models are being developed to support the 40-inch to 52-inch LED backlight LCD TV modules, from the fourth quarter of this year to ship. Tsinghua Tong Fang said that the first half of 2009, machine vendors are basically in short supply, but now has improved, the market is basically on the panel to meet the needs of various manufacturers.

After many years of silence, the interior of the flat panel TV at the end marked the beginning of the production of high-speed take-off stage of development. More than half of last month, TCL Group, a built-in TV LCD module plant in Huizhou Zhong Kai Hi-Tech Zone, after putting into service last week, Sichuan Changhong Group, including the largest LCD panel manufacturer in Taiwan AU Optronics joint venture with Chang Zhi-Optical Company, and to declare the first specifically for Changhong LCD screen in full production. Accompanied by a series of panels on national projects under construction, domestic manufacturers of color TV and the link between the chain of upstream industries is nearer the purchase of raw materials such as LCD panels in bargaining power should be strengthened. Domestic producers do not want the man "utility", in mid-September, TCL has invested about $ 6 billion plant announced the integration of mechanical production, total of eight assembly lines, is planned for this year's production of 700,000 units of cars, while the LCD module early next year as a whole, the whole body after the completion of the project is scheduled for 15-55 inch LCD TV up to 300 million units annual output of cars and production of large LCD Firefox 2 million units. Obviously, TCL a great thing because it gave no more reconciled to long-term "maintenance worker" role. Be mapped in the last week in the outside world seem to depart from the scope of Changhong LCD is a joint venture set up in the house and AU Optronics optical long-chi, and announced that the first screen specifically for Changhong LCD in full production. At this stage, Changhong has officially opened the entire flat panel televisions and downstream industry chain, and both have become the first plasma, LCD, OLED and other display technologies in the heart of the home business of electrical appliances . Under the plan, long-chi, the first phase of construction of the proposed glass substrate LCD backlit four-line production process of the assembly module, the annual production capacity of 24-46 inches LCD screen, etc. 3 million, with an annual turnover of approximately five billion -60 billion by the end of the year and will be displayed on the LCD screen 240,000. In this regard, the General Manager of Changhong Maoxiang long-Chi Lin, President of the external photoelectric argued that cooperation with the OAU is a strategy for flat screen TVs to enhance the presentation of an important movement Changhong face the future 500 million color television sets and nearly 900 million replacement for the start of new market opportunities huge rural market, industry Changhong color TV, before the completion of the layout important. In addition, through its stake in Skyworth LCD module plant in Guangzhou LGD Channel TV LCD sector, so that control of the original report less than 30% to 60% or more, and ensure a stable supply of LCD panels, with Hisense Chi Mei LCD cooperation in the realization of plant forms to obtain an advantage. Upstream producers to re-negotiate lose weight, in fact, coincides with the peak of China's flat screen TV in place of the financial crisis become a global market for flats, the greatest strength. DisplaySearch predicts that by 2009 sales of LCD televisions in China will exceed 25 million units, 87%, becoming the largest market in the world of a country. In addition, last year after the financial crisis, foreign investment in China, giant flat-screen market share is falling. DisplaySearch data show that the first half of 2009, Skyworth, Hisense, TCL and so on three Chinese firms accounted for 54% share, while once occupied by the Chinese market by 7 in one part of the giant Japan and South Korea has continued down to less than 30%. "In order to ensure that the benefits, foreign brands have abandoned the practice of the past, the quest for market share, and with the completion of national brands in China LCD modules in the upstream of 'organizing home field advantage cost of foreign capital have been largely lost, which sells foreign giants, the amount of the principal reasons for the stagnation. "Skyworth China Marketing Center responsible person said. Precisely because of the rapidly increasing domestic producers of color television, and many foreign manufacturers to relax domestic firms for the technology. Specifically BOE in the line of eight generations, Fei Long radio and television after 7. 5 production lines in the initial project earlier this month, LG has also announced a high profile, to invest 40 billion dollars in high-LG LCD panel production line will be installed generation in development Guangzhou. In addition, the giants of the panel overseas have increased the importance attached to the continental market. Japan and South Korea compared to the previous machine manufacturers have been the priority of supply, and now the situation is significantly changed. AUO Executive Vice President of Global External Peng frankly pairs of waves, this year, the sources of the capacity of glass is limited, the situation of limited resources of the panel, AUO also try to meet the supply requirements of the China Automobile Manufacturers. Insiders said that with domestic producers in upstream and downstream in the apartment layout is perfect, for resources in the upper panel and control capabilities will be further improved. Today, China in particular, the share six largest LCD TV giant by almost 25%, the volume of the original 100 million euros each for the upgrade to 2009 each year for more than 5 million units this will certainly increase surface of the upper deck LCD panel price negotiations dominant.